The 2018 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2018 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2018 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

The Subaru Love Promise is a commitment to do right by our community.  Subaru dealers partner with local nonprofit education, health, community, environment, and animal organizations to better our communities at a grassroots level.  At Shortline Subaru, we invest in that commitment throughout the year. 

The Subaru Love Promise Community Commitment

Subaru of America stays true to the Love Promise by partnering with a wide variety of nonprofits and charities. In addition to these partnerships, every year Subaru, our owners, and our retailers join hands in the "Share the Love" event, giving back to charities across the country. Over the past 20 years, Subaru of America has donated over $50 million to causes we care about, and logged over 28,000 volunteer hours. 
All of the organizations we support have one thing in common: an unwavering dedication to improve the world and people's lives. 
The charities' varying specialties and passions include:

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Shortline Subaru dedicated locally to the Love Promise?

Shortline Subaru's commitment to the Love Promise in the Aurora/Denver area is reflected in our partnership with many different local charities and organizations. We are proud to give back to the great community that we have been a part of for over 25 years.

Clear The Air Foundation
Porter-Billups Leadership Academy, Denver Public Schools
Senior Assistance Center, Lewis and Floorwax For Kids Foundation, Meals on Wheels, Make a Wish
Children's Diabetes Foundation,, Alzheimer's Association

Subaru Love Promise Heart

Love Promise Stories from Shortline Subaru

Subaru & LLS Deliver Blankets to Cancer Patients  –  Beth M

Subaru & LLS Deliver Blankets to Cancer Patients

Shortline Subaru, in partnership with the Leukemia and Lymphoma Society, participated in a “Share the Love” campaign to help blood cancer patients at Rocky Mountain Cancer Center - Aurora. Team members from Subaru, LLS and RMCC - Aurora donated 80 warm, fuzzy blankets with care cards and messages of hope from the community. They also delivered 10 care kits to younger patients so the children could draw, do crafts and break away from hospital life.The program is a great way for LLS and Subaru to connect with local hospitals and help blood cancer patients. “It was a rewarding experience to be able to brighten the patients’ day and wrap them in love by providing the Subaru blankets! The cancer journey is tough, so to lift their spirits is a wonderful feeling,” LLS Sr. Campaign Director Beth Muehlethaler said.

Subaru and NWF Love the Earth!  –  Barbara G

Subaru and NWF Love the Earth!

Attached are some photos from our garden planting. Thank you for the opportunity, we all greatly appreciate it.

Shortline Love Promise Video  –  Don H

Shortline Subaru has made the Love Promise Pledge as a proud Subaru dealer in its community of Aurora, Colorado, located in the greater Denver metro. Don Hicks, Dealer Principal at Shortline Subaru, has been committed to helping people in Shortline's community in any way that he can. Shortline has given over $100,000 to the online cancer-connection site,, to help families and friends stay closely connected during a critical battle against cancer. Shortline has also donated over $50,000 to the Denver area’s Porter-Billups Leadership Academy to assist at-risk kids stay focused in high school, help prepare them for college entrance, and help them qualify for college scholarships given out by the Porter-Billups Academy. There are dozens of other organizations in Shortline’s community who have thrived under the assistance of Shortline Subaru…all because Don Hicks has the heart to seek out the needs of his community, the mind to figure out how to make change happen, and the passion to see it through. Shortline Subaru. Help people. Feel Better.

Christmas toy drive  –  Tasha T

Christmas toy drive

Shortline Subaru seemed like another typical car dealership in Aurora, CO. I drove by it on the way to work everyday never thinking it was anything special. One morning, while listening to 103.5 The Fox radio station, I had heard that they were doing a toy drive for anyone that needed help giving something to their kids for Christmas. It made me think of a friend of mine that was struggling to keep her job and support her kids. Since I couldn't help her financially, I stopped by on the day of the giveaway and grabbed her toys that she could give to her kids for Christmas. She was so happy and great full for the help! Ironically, the next year, I suffered a brain injury resulting in stokes that left me much slower cognitively then I was before. Unfortunately, due to my injury, I was let go from my job leaving me struggling to support my two children as a single mother. Shortline Subaru and The Fox radio station helped me bring Christmas to my kids last year just as they had done for my friend they year before. Everyone was friendly and upbeat. No one seemed to judge me on why I was there and made me feel welcome. I wanted to thank them for all of their help (and the Fox radio station) and recognize them for their support in the community. Thank you so much for your help. You made not only my children's Christmas awesome, but the end of my year less stressful and full of joy. Thank you for all that you do for the community!

Dolphin House Child Advocacy Center  –  Rhonda F

Dolphin House Child Advocacy Center

The Dolphin House Child Advocacy Center provides a safe, child-friendly environment for child abuse victims and their non-offending family members to tell their story of abuse and neglect to law enforcement and child protective service investigators. Our mission is to provide help, hope and healing to victims of child abuse throughout the six-county area. The funds provided to us by the Subaru Share the Love campaign will allow us to provide quality forensic interviews for child victims in a safe, non-threatening environment. Our multidisciplinary approach allows a child victim to tell his/her story only once, reducing the possibility of further trauma for the child. The funds will also allow us to provide pediatric forensic medical exams for these children in our safe, child-friendly facility—again reducing further trauma for the child. Since our inception our goal has been to provide families in our 7th Judicial District of Colorado with the very best of service and support possible during their times of need when children are victims of abuse. Thank you Flower Subaru for all you do for our community.

Shortline Subaru Loves The Earth  –  John S

Shortline Subaru Loves The Earth

During the month of April Shortline Subaru took part in Subaru's Love the Earth campaign. Throughout the month boxes were placed in the showroom for people to recycle their old electronic equipment.

Porter-Billups Leadership Academy  –  Porter-Billups L

Porter-Billups Leadership Academy

We were thrilled to be able to present a check to the Porter-Billups Leadership Academy at Regis University. The money will assist the academy in helping at risk and low income Denver youth. This was part of Subaru's Share the Love Event held in December and January.

Porter-Billups Leadership Academy  –  Lonnie P

Porter-Billups Leadership Academy

The Porter-Billups Leadership Academy is proud to be chosen to be a part of the recent Share the Love Campaign Chosen as Local Charity  –  Maria S Chosen as Local Charity has once again been chosen as one the local organizations that people were able to give to during the recent Subaru Share the Love Campaign

Shortline Subaru Supports Porter-Billups Leadership Academy  –  Lonnie P

Shortline Subaru Supports Porter-Billups Leadership Academy

For our Share the Love campaign we are pleased to announce that the Porter-Billups Leadership Academy at Regis University is one of the local charities we have selected to give to this year.

Shortline Subaru Supports  – M

Shortline Subaru Supports

During the recent Subaru Share the Love campaign we were once again thrilled to select as one of our two local charities.

Shortline Subaru Supports 103.5 the Fox with their Annual Toy Drive/Toy Giveaway  –  Kathy L

Shortline Subaru Supports 103.5 the Fox with their Annual Toy Drive/Toy Giveaway

Shortline Subaru has partnered with a local radio station 103.5 the Fox to have a Toy Drive/Toy Giveaway every year the Friday before Christmas. The goal is to make sure no child in the area will spend Christmas without receiving a toy. This past year we were able to give well over 200 plus toys.